Permanent makeup is sometimes called semi-permanent make up or micropigmentation. They are all forms of cosmetic tattooing but there is a major difference between this treatment and a traditional tattoo.

Permanent make up treatments are performed using a digital machine that implants hypoallergenic pharmaceutical grade pigments into the top layer of the skin. Fine lines are drawn that look like hairs and these can be micro-weaved into your own natural hairs to restore a full natural brow, or a complete brow can be created using multiple ‘hair’ strokes.

A traditional tattoo goes much deeper and uses different pigments - tattoo ink is unsuitable for the sensitive skin of the facial features.